American Dairy Association-Midwest

Speaker: Michael Sieminski, RD, LD
Nutrition Communications Manager

Program: American Dairy Association

Purpose: On behalf of US dairy farmers, drive increased sales of, and demand for, U.S. dairy products and ingredients.

Funding source: Dairy Farmers in Ohio; West Virginia & Dairy Check fund.




National Dairy Council: Leader in nutrition research, nutrition education, childhood nutrition and communication since 1995.





3-A-Day of Dairy:
was created as a simple reminder for families to get 3 daily servings of milk, cheese or yogurt for stronger bones and better bodies. Dairy provides nine essential nutrients, including calcium, potassium, phosphorus, protein, vitamins A, D and B12, riboflavin, and niacin (niacin equivalents).



5 aspects about what they do:
I. Nutrition Affair
It plays an important role in protecting 3 and promoting 3. The aim is to protect good food, and support for 3 servings/day; to improve bone health and avoid osteoporosis; DASH Diet; Child Nutrition; lactose intolerance, et al.
II. Schools Marketing
Expanding breakfast, fuel up to play, new look of school milk, and refuel with chocolate milk are the five programs for this.
III. Marketing and Business Development
Marketing and business development serve as resource to retailers, and increase dairy's availability in food services.
IV. Industry Image & Relations
The goal for this is to maintain and build public confidence in dairy industry including its farmers and products; share the value of and build support for the checkoff program.
V. Communications and Media
The most important thing for nutrition message is to know the audience. The best way to advertise depends on different populations. Language used in nutrition survey should be straightforward, understood, and focused. Lecture or presentation, demonstrations, videos, games, role playing, and case studies are common ways for delivering the message.

Role of RD:
Form partnerships with other stakeholders; develop marketing tools and handouts for consumers.

Three servings of dairy foods provide a powerful package of nine essential nutrients —including calcium, potassium, phosphorus, protein, vitamins D, A, B12, riboflavin and niacin (niacin equivalents)— that help keep bones strong and bodies healthy. Mr. Sieminski has 4 yrs marketing and advertising experience. As a dietitian, he acts different from other traditioanl dietitians. From his experience, I find that there are many ways to help people keep healthy. Conducting beneficial programs and introducing nutrition knowledge to public by media may be more siginificant. Large population who do not have time, opportunity or awareness to see a dietitian could also benefit by those dietitians like Mike.